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Sung Jingles are one of the most effective ways to strengthen your brand and help listeners recognize your station. The perfect way to transition from segment to segment, jingles are an important factor in creating a slick sounding, brand conscious station, but what is the best way to use them?

Switch them up regularly to achieve a fresh sound. Consider purchasing a bulk lot of jingles at the start of the year and rolling out a few different ones every season. This is a great way to introduce new sung jingles as having them produced at the same time ensures a consistent yet updated sound. Have special holiday or promotion themed jingles factored in separately.

” Switch them up regularly to achieve a fresh sound. Consider purchasing a bulk lot of jingles at the start of the year and rolling out a few different ones every season. This is a great way to introduce “

Flexibility is key. Every show opener or Top of the Hour jingles should be split into two parts; an introductory jingle with a repeating music bed, and a closing tag to wrap it up when you’ve finished speaking. This allows you set the pace when presenting without the pressure of a set time frame, racing to finish in time. Pro tip: Have two closing tags ready to go, one fast, one slow, so you can match it to the upcoming song.

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